A college student who was hypnotized by a TV commercial into stopping smoking demonstrated just how unique each and every person is when it comes to hypnosis.

His parents had purchased a hypnosis stop smoking program for this young man. Over a series of sessions he had cut back on his smoking quite a bit, but he still held onto those last few cigarettes every day.

He saw a TV commercial for nicotine gum, and that was the last little bit that he needed to help him stop smoking for good. The slogan in the commercial,” The power to calm, the power to soothe, the power to quit”was just the right hypnotic suggestion. The nicotine in the gum may have helped a little bit, but it was the slogan that convinced the young man that he could stop smoking for life.

The young man found a way to use the hypnotic suggestions from his hypnotherapy sessions and the TV commercial and the gum to eliminate the smoking habit altogether. He mixed them all together in a unique way. And, chances are he had no conscious awareness of how he did that.